The UK Information Commissioner’s Office (ICO) has issued an Enforcement Notice against a Canadian data analytics firm, AggregateIQ (AIQ) that allegedly produced targeted advertisements for pro-Brexit campaigns. This action is the first enforcement Notice issued under the GDPR.
The effective use of data analytics is quickly changing the legal landscape and the practice of law for the better. This is a fast-changing area where today’s “use cases” will be quickly superseded by new and more powerful uses of these technologies. This post discusses key areas where in-house counsel may consider the use of data analytics either as a solely in-house measure or in connection with engagements with outside counsel.